After Rick graduated at the Saxion University he studied Industrial Design Engineering at the University of Twente. More specifically he followed the track management of product development.
While ideas are generated spontaneously, Rick was interested in how these ideas turn into businesses. By creating a design on one hand followed by the creation of business on the other hand. This is what he experienced in real live during his master assignment.
As a result a drinking cup for people with spasm was created. On the other hand a business plan was written. Finally, a tool was generated for designers to support the creation of design and business. The speech introduction can be found here.